Single Brand

WORLD DIAMOND GROUP

SINGLE-BRAND: A FORMULA IN CONTINUAL EXPANSION

One of the reasons for the success of the single-brand distribution channel is the specialisation that strengthens the link between the public, the product and the brand. In a more traditional shop the strongest links to the client are those of the insignia and the owner of the establishment. In a single-brand showroom, first there is the perception of the specialisation of the product on display, and thereafter quality, service and the brand become the key variables on which to base the relationship between the public and the brand.

“A product purchased in an environment that has a specific theme has a different emotional impact compared with the same transaction in a more traditional shop.”

Recent studies show that in an environment where the personality and character of the brand emerge clearly, the client feels more relaxed and concentrates on his own experience of the purchase. The perception of specialisation, combined with professionalism and knowledge about the product, triggers consumer “loyalty”.

DESIGN IN THE DEVELOPMENT OF SALES OUTLETS

New generation furnishings respond to many demands and meet certain objectives, and so it is important to be flexible in use of the available space, creating solutions to meet the requirements of a greater number of consumers. Each showroom has its own layout, making the most of land, location and space.

The important thing is to express to the public the same values of identity, character and perception of the specialisation of the offered product.

The formula is as simple as it is efficient: it is a matter of developing a layout with a coordinated image dedicated to the world of jewels with certified diamonds.

SINGLE-BRAND: DIAMOND INVEST / DLUCE
A COMPLETE PLATFORM

  • Systems for layout
  • Co-marketing
  • Sartorial jewellery
  • Buy diamonds
  • Technological platform
  • Retailing and partnerships with operators
  • Education in in the world of diamonds
  • Consultancy in the world of private investment

The DIAMOND INVEST and DLUCE projects foresee the development of single-brand showrooms, shop-in-shops, and specialised retail corners inside existing jewellers.

In this role, the jeweller maintains his or her identity.
“With the aim of returning to the central role of the jeweller and redefining diamond jewellery as an asset.”

DIAMOND INVEST and DLUCE are projects with a technologically advanced sales platform that promote the value of jewellery with internationally certified diamonds, and are inspired by the concept of the diamond as a conservative investment.

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